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OU Admission Box

The University of Oklahoma Admissions and Recruitment team sought to welcome students and congratulate them in a more engaging way than the typical admissions folder. The result is the Admission Box, which is filled with the official acceptance letter, information about the university, and post-admission steps. The box distinguishes OU's admission packet from the rest.

After studying feedback from OU's first Admission Box, I worked with the communications team to design the box for 2017-18 admits. I simplified the outer appearance of the box to include an address label personalized with the student's name and created the inside box illustration, which is modeled after OU's football stadium screen. The box was an overwhelming hit! In a survey of 2,418 admitted students, 94% said they liked or loved their admission experience at OU. 

OU Admission Box

Print, Packaging, Illustration

Credits:

Creative Director: Tiffany Haendel
Photography: Melanie Foster

AWARDS:

Gold OKC Addy for Integrated Branded Content Campaign
Bronze OKC Addy for Visual Art Direction

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The package made me feel like I was actually more than just applicant #12345, made it seem like both OU and I were excited about my acceptance. That was something I really appreciated throughout this process.
— Accepted OU Applicant
 
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