60% of children did not meet USDA fruit intake recommendations, and 93% did not meet vegetable intake recommendations. Produce Pals is a nonprofit that spans across several farmers markets, where kids ages 5–12 can join a club that lets them try new fruits and veggies. The club uses farmers markets to encourage healthy eating for children, while also engaging the next generation to continue visiting the farmers market.
The programming for each month features a different seasonal fruit or veggie. Kids earn badges for participating in the themed activity for each month and can put them on a canvas backpack they receive when joining the club.