Bower
Digital
Bower is a high-end apartment complex offering a connection to nature in the middle of busy Boston.
Client
Gerding Edlen
AGENCY
Brave New Day
Development
Oof.
Featuring indoor foliage, vibrant colors and earthy textures, the Bower needed a distinctive website to showcase its stunning interiors and strong focus on biophilic design.
Using the brand’s lively illustrations, we created an impression of the lush flora and fauna “unfurling” throughout the site. These pair with the Bower’s dramatic photography to bring the space to life.
Upon entering the site, the user encounters a dramatic reveal which mimics moving through a lush garden.
With this custom website, the lush natural interior of the apartments is brought to life through a unique digital experience.
