National Forest Week
Brand, Print, Social
National Forest Week is a campaign focused on connecting people of all ages with forest lands and outdoor recreation.
Client
National Forest Foundation (NFF)
AGENCY
Brave New Day
The campaign needed an identity which would connect with its parent organization, the NFF, while establishing its own look and voice. As a nod to the nostalgic National Forest signs, I chose a script to accompany the NFF brand typeface in the campaign’s primary logo. That same nostalgic, approachable quality is carried throughout the other materials of the campaign, from promotional wearables to social media infographics.
Bright, energetic photography combines with playful line illustrations to bring an approachable feel to this brand.
Wearables for the campaign include a t-shirt and bandana, which showcase the opportunities for discovery and adventure in the forest.
Additional Credits
Art Direction: Alisa Jones
Photography: Sourced from Stocksy