Estelle

Rebrand for Estelle, a serene and elegant apartment building in West Hollywood.

With luxe amenities and lush surroundings, Estelle offers an escape from the hustle of Los Angeles. Through this rebrand, our team explored the idea of “home as a getaway,” conveying a boutique and private experience that didn’t seem too loud or pushy.

We brought a relaxed and airy vibe to the brand with a custom logotype, which features soft curves and angles to correspond with the building’s architecture. Thin gold lines add a refined quality and speak to Estelle’s natural sophistication.